• Latest
  • Trending

The Exponential Rise of Leah Kate’s ‘F-ck Up the Friendship’

December 16, 2020

Business booms for lawncare service started by three Saginaw boys | News

August 2, 2021

MSP seizes more than 1,200 marijuana plants from Carrolton Twp. home | News

August 2, 2021

The Hour Glass and Rolex: Partners in Time

August 2, 2021

Ocon claims maiden victory, Vettel disqualified

August 2, 2021

Midstate mom combats medical trauma in kids | 4 Your Community

August 1, 2021

Binance NFT celebrates Elephant Day with inaugural Jim Thompson NFTs

August 1, 2021

North Kansas City mask order starts Monday | Coronavirus

August 1, 2021

Father-son duo kayak the Chesapeake Bay in support of families in need

August 1, 2021

NWS confirms at least six tornadoes across Wisconsin from Wednesday night storms

July 31, 2021

Crete athlete struggles with post-COVID syndrome | Health and Fitness

July 31, 2021

In this rural Missouri county, the vaccination rate is low and opposition high | Coronavirus

July 31, 2021

The “Serendipity Sapphire” is the World’s Largest Sapphire Cluster

July 30, 2021
  • Home
  • General News
  • Tech
  • Entertainment
  • Lifestyle
Friday, August 12, 2022
10Newz
  • Home
  • General News
    • All
    • Politics

    Trump’s Antifa Obsession Drew Law Enforcement Away From Far-Right

    Biden Executive Order Expands Obamacare to Uninsured in Pandemic

    Economy closes out 2020 with lower than expected 4% gain

    Cuba Fast Facts

    Expect “at least another 10 weeks” of vaccine shortages, says German Health Minister

    Comcast (CMCSA) Q4 2020 earnings

    Everything you need to know about how a Reddit group blew up GameStop's stock

    Could post-vaccine life mean we return to normal? Not just yet

    Dr. Fauci says Covid vaccines can be easily adapted to new variants, drugmakers working on boosters

    Poland abortion law: New restrictions go into effect, resulting in a near-total ban on terminations

    Trending Tags

    • Donald Trump
    • Future of News
    • Climate Change
    • Market Stories
    • Election Results
    • Flat Earth
  • Tech

    NFKings Co-founder Matthew Lim on NFTs and Binance Investment

    Virgin Galactic founder Richard Branson successfully rockets to outer space

    Twitter is a mess in India. Here’s how it got there

    Online retailers are using AI to convert more shoppers into buyers

    What Apple users should expect when using Microsoft 365 subscriptions

    Google Drive for Desktop app: 4 reasons why you should install it

    AI is trying to prevent online shoppers from ditching their carts

    Everything you need to know about Richard Branson going to space this weekend

    What Windows 11 means for Windows on Arm, and why it will bring more big name apps

    Apple co-founder Steve Wozniak: ‘It’s time to recognize the right to repair’

    Trending Tags

    • Flat Earth
    • Sillicon Valley
    • Mr. Robot
    • MotoGP 2017
    • Golden Globes
    • Future of News
  • Entertainment
    • All
    • Gaming
    • Music
    • Sports

    The Inside Story of How Navalny Uncovered Putin’s Palace

    Ducks fly together in new trailer for Disney+ series ‘The Mighty Ducks: Game Changers’

    Sophie Is Gone, and It’s Okay to Cry

    Johnson & Johnson Publishes Promising COVID-19 Vaccine Data

    Hollywood pays tribute to Cicely Tyson

    Trump’s Antifa Obsession Drew Law Enforcement Away From Far-Right

    CDC Issues Mask Mandate for Public Transportation and Planes

    Cicely Tyson’s radiant power (opinion)

    Watch System of a Down’s New Video for ‘Genocidal Humanoidz’

    Police Tighten Congress Security in Era of Rising Threats

  • Lifestyle
    • All
    • Fashion
    • Travel

    The Hour Glass and Rolex: Partners in Time

    Ocon claims maiden victory, Vettel disqualified

    Binance NFT celebrates Elephant Day with inaugural Jim Thompson NFTs

    The “Serendipity Sapphire” is the World’s Largest Sapphire Cluster

    Latest Saint Laurent Rive Droite Collection Features Jean Michel Basquiat

    NFKings Co-founder Matthew Lim on NFTs and Binance Investment

    Favourite Pieces from Watches & Wonders 2021: WOW Thailand Editor

    Sydney Leads The World With Its Placemaking Projects

    Sustainability, Market Demand and Unexpected Watches

    Tabayer Takes an Introspective Approach Ahead of the Collection Launch

    Trending Tags

    • Golden Globes
    • Mr. Robot
    • MotoGP 2017
    • Climate Change
    • Flat Earth
No Result
View All Result
News
No Result
View All Result
Home Entertainment

The Exponential Rise of Leah Kate’s ‘F-ck Up the Friendship’

by admin
December 16, 2020
in Entertainment, Music Biz Features, Reddit, RS Pro, Tiktok, trevor daniel
0
491
SHARES
1.4k
VIEWS
Share on FacebookShare on Twitter

[ad_1]

As a teenager, Leah Kate used to spend time each week trying to get the music industry to notice her. She would Google the names of her favorite artists’ producers, track down their emails, and send them Voice Notes; she’d email music publishers — “literally blast them with shit” — and none of it seemed to work.

Now, more than a decade later, that dynamic has reversed. After daily streams of her single “Fuck Up the Friendship” recently bounded from around 2,000 to around 140,000, labels are now aggressively pursuing Kate, bombarding her with DMs, emails, and Zoom calls. 

“People think they need a major label to get their stuff on Pop Rising, but this song’s just on DistroKid,” Kate says. (Pop Rising is a Spotify playlist with more than two million followers; DistroKid is a platform that allows anyone to get their music on to streaming services for an affordable fee.) “You can do this as an independent artist.” 

Kate’s leap was helped by the music startup indify, which is hoping to make this type of trajectory achievable for a wide range of indie acts, bringing a semblance of order to the viral wilderness. To score a zero-to-hero streaming hit, “step one is finding that initial viral moment,” explains Shav Garg, co-founder of indify. “Step two is looping in capital and digital marketing to take that moment and amplify it. Then you loop in people to pitch to playlists and flag [for] gatekeepers.” That route, he adds, “is possible with anybody.” 

Kate grew up in close proximity to the music business — her family owns radio stations — and she started singing at age five. She made annual pilgrimages to visit an aunt who was a songwriter in Nashville, primarily because that provided access to a “karaoke booth in the mall where you could go record your own version of songs onto CDs.” (“I was really crazy,” Kate says, cheerfully.) She started to release music in 2018, earning some TV syncs and New Music Friday placements on her early output, but she credits producer Louis Schoori with helping her hone the “funky, disco-pop sound” heard on “Fuck Up the Friendship,” which came out in June and melds a will-they-or-won’t-they tale — based on a real-life friendship that Kate says she did indeed “fuck up” — with a pushy bassline. 

Kate thought she had a hit on her hands, but she faced a common problem for young artists: How do you push a track to a wide audience without the financial support and expertise of a billion-dollar company? One obvious answer was TikTok. In the same way that she used to “blast” music publishers, she started spending three hours a day messaging TikTok creators and asking them to create videos with her track; she also began to post her own clips on the platform daily. 

Around that time, Alexis Ohanian, co-founder of Reddit, stumbled on “Fuck Up the Friendship” while browsing through new artists on indify, in which he is an investor. The company is constantly scouring data feeds to see which unknown acts are building followings on Spotify or YouTube. indify then invites artists like Kate to join the platform, giving them access to a pool of potential managers or investors. That’s where Ohanian saw “Fuck Up the Friendship” and dubbed it a hit hiding in plain site. He forged a deal with Kate directly through indify, which allows partners to send deals easily without ever leaving the platform. “She’s practically running a full-service label for herself from her bedroom,” Ohanian says admiringly.

 

Kate then turned to Creed Media, which has boosted viral moments for songs like Trevor Daniel’s “Falling” and Foushee’s “Deep End,” to drive listeners to “Fuck Up the Friendship.” When Kate’s own video explaining the origins of the track went quasi-viral, the digital marketing company stepped in to help introduce the song to a wider pool of TikTok-ers, according to Felicia Karlsson, Creed’s campaign manager. At the beginning of October, “Fuck Up the Friendship” had been used in less than 400 TikTok clips; it has now been used in more than 30,000.

Streams of Kate’s track started to rise in tandem with interest in TikTok — reaching around 25,000 per day later in October. Creed engineered another jump in streaming by translating interest in “Fuck Up the Friendship” over to Instagram, carefully targeting Instagram communities based around demographic information gleaned from the company’s TikTok campaign. Pushing the single on multiple platforms started to make it feel like “Fuck Up the Friendship” was everywhere in the digital-verse all at once, priming listeners to respond.

@bellapoarch

Loving this trend by @69urmomshairline 😇 it makes you feel confident💕

♬ Fuck Up the Friendship – Leah Kate

“Fuck Up the Friendship” is now being streamed more than 140,000 times a day; if the track maintains that pace, it’ll clear over 50 million a year, a nice number for an indie record. For Shav, Kate’s acceleration offers more proof of concept for the company’s new mission — it can help artists find support, hold on to their rights, and build towards a hit. “We’re trying to create a system that makes this repeatable,” he says. 

Meanwhile, Kate is still pushing her song on TikTok — working on a remix contest, asking fans to duet on a new verse, and hopping on regular calls with Karlsson, who is based in Stockholm, to discuss digital strategy. “I’m waking up at 4:30 AM to talk to Sweden,” Kate says. “I haven’t slept in a month.”



[ad_2]

Source link

Share196Tweet123Share49
admin

admin

  • Trending
  • Comments
  • Latest

Rolex Testimonee Martin Scorsese on the methods of Cinematic Legends

November 23, 2020

Read Trent Reznors Rock Hall Induction Speech for Nine Inch Nails

November 7, 2020

Alex Trebek, Longtime ‘Jeopardy!’ Host, Dead at 80

November 8, 2020

Business booms for lawncare service started by three Saginaw boys | News

0

Judd Apatow, Wanda Sykes to Perform ‘Laughter in Lockdown’ Fundraiser

0

COVID-19 Has Killed More Than 100,000 Americans

0

Business booms for lawncare service started by three Saginaw boys | News

August 2, 2021

MSP seizes more than 1,200 marijuana plants from Carrolton Twp. home | News

August 2, 2021

The Hour Glass and Rolex: Partners in Time

August 2, 2021
10Newz

Copyright © 2017 10Newz.

Navigate Site

  • About
  • Contact
  • DMCA Notice
  • Disclosure Policy
  • Privacy Policy
  • Terms Of Service

No Result
View All Result
  • Home
  • General News
    • Politics
    • Business
    • World
    • Science
  • Entertainment
    • Gaming
    • Music
    • Movie
    • Sports
  • Tech
    • Apps
    • Gear
    • Mobile
    • Startup
  • Lifestyle
    • Food
    • Fashion
    • Health
    • Travel

Copyright © 2017 10Newz.

Login to your account below

Forgotten Password?

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In