“The idea of having a return is important for the planet,” Apple’s vice president for Environment, Policy and Social Initiatives Lisa Jackson said in an interview with CNN’s Christine Romans that aired Friday.
“Because if you really want businesses to engage, if you want business to really turn around and do this at scale … it has to be because there’s a return on that investment,” Jackson said. “Otherwise, it’s just philanthropy. And so much of what we’re doing at Apple is showing that the business of doing right by the planet is good business.”
The Restore Fund will generate returns by investing in developing and conserving sustainable “working forests” that both remove carbon from the atmosphere as they grow, and also produce trees for building materials, paper and other uses. Apple’s packaging, for example, has since 2017 been made entirely of virgin wood fiber from “responsibly managed working forests” — the same kinds it plans to invest in through the fund.
“Those are renewable products if the forest is grown in a way that it’s sustained,” Jackson said. “What we’re really saying with the Restore fund is: here is a way for us to invest in doing forestry the right way. That supports the planet, it supports returns and it supports communities, these people who work in the forestry industry.”
The Restore Fund builds on Apple’s previous commitments aimed at fighting climate change.
All of those changes are being made, Jackson said, not just because the nearly $2.3 trillion corporation wants to give back to the earth, but also because they’re good for business.
“All of those things were done with an eye toward return,” she said. “The truth of the matter is that clean energy is cheaper, and cleaner. And so if we can show companies that this is good for business, then you’re not having to choose between your bottom line and doing well by the planet.”
Apple as ‘a force to advance’ equality
The news of Apple’s latest sustainability effort also comes at a time when many corporations are engaging on a number of other progressive topics, including voting rights and the prospect of raising corporate taxes.
“The right to be in a democracy is a sacred civil right … we want to see every single person have the right to vote,” Jackson said. “Companies like ours, we stand for action on climate change. We also have taken a strong stand that there are still inequities, systemic injustices, that are tied to race around education and criminal justice and economic opportunity. And we want Apple to be a force to advance those causes and to finally end these inequities.”
“I think that the economy can find a way to make the investments that it needs,” she said, adding, “I’m not going to speak to specifics at this point.”
However, she did say that the infrastructure plan, which would involve investment in high-tech manufacturing, clean energy and transportation systems designed for electric vehicles, would be good for the country and for Corporate America.
“There’s so many good ideas that are part of the technology and the economy we need for the future so we can stay the cutting edge country that we’ve always been,” Jackson said. “I do think that investments in infrastructure have always been seen as an investment in the future and quite good for business, so we need to come together as a country and figure that out.”