E-commerce is the way to go these days as more people are stuck at home. After being presented with an array of options, one has to only click a simple button and the chosen items will be delivered to the desired destination. The ease of purchase fits perfectly with the burgeoning group of shoppers who are mainly millennials and Gen Z. As this group of consumers grew up with technology such as smartphones and the internet, it is much easier for them to navigate the various sites.
There is a myriad of websites available for consumers to browse and make their selection and as of late, because of the rise of the K-wave and K-pop groups such as BTS and Blackpink, Korean fashion is all the rage now. Streetwear fashion is also gaining popularity at the same time thanks to the Louis Vuitton x Supreme collection by Virgil Abloh in 2017, it effectively propelled street style to mainstream fashion. Taking cues from the West, the Asian countries started to experiment with this new style and more fashion designers have emerged to meet this increasing demand.
Being homebound means we cannot physically visit stores in Myeongdong or Hongdae, and the next best solution is to have the clothes delivered to us. One of the premium websites that you can use is StyleupK. This e-commerce website curates a selection of Korean labels that are favourites amongst Korean idols and influencers. Brands such as Amber, Alice Martha, AQO Studiospace, ADLV, Romantic Clown and Donki, have all partnered with StyleupK to bring customers authentic pieces shipped directly from Korea.
If you can’t find what you want on the StyleupK, you can create a custom order and the team will help you hunt down what you are looking for, be it Korean fashion or K-pop merchandises—such a concierge service is a heaven-sent especially in this period of time. For customers in Singapore, be sure to check out the “SG Instock” tab for items that are already stocked locally to reduce the waiting time from the usual 2-3 weeks to just 1-2 business days. As for the payment options, StyleupK accepts Visa, Mastercard, American Express, PayPal, Apple Pay, Google Pay and AMEX. And for payments in Singapore, Paynow is also available.